Upload new leads from a CRM system as offline conversions to an advertising platform
This automation periodically checks for new leads in a CRM system and automatically uploads them as offline conversions to a specified advertising platform. The automation ensures optimal performance when lead records include first name, last name, and email address. Company association further improves matching rates, though it's not mandatory. The automation is scheduled to run every 15 minutes, but the schedule can be adjusted as needed.
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Improving ad targeting and campaign performance
By uploading offline conversion data, the advertising platform can better understand which leads convert, enabling more precise ad targeting, optimized bidding strategies, and ultimately, a higher return on ad spend.
More automations for this use caseMeasuring the true impact of marketing campaigns
Connects online advertising efforts with offline sales, providing a holistic view of campaign performance beyond online metrics, and allowing for more accurate attribution of conversions to specific campaigns.
More automations for this use caseCreating more relevant and personalized ad experiences
Leverages offline conversion data to create more targeted and personalized ad experiences for potential customers, increasing engagement and conversion rates.
More automations for this use caseAutomating the data transfer process between sales and marketing systems
Eliminates manual data entry and reduces the risk of errors, freeing up valuable time for sales and marketing teams to focus on higher-value activities.
More automations for this use caseRefining lead scoring and qualification models
Provides insights into which lead characteristics are most predictive of offline conversions, which can be used to improve lead scoring models and prioritize high-potential leads.
More automations for this use case